Serving the Customer also means doing the right thing. This is a review of a Future Frontiers meeting with Conscious Capitalist John Mackey and the premise of doing the right thing in business as a service to the customer.

As a business coach, I sign a Coaching Agreement with each new client. After the client signs the agreement we have a contract. It’s more of a “handshake” than a real contract, but it’s a promise nonetheless. It’s a sacred thing, and one of the most important details on that paper is that as their coach, I agree to “listen actively for what’s important to them.”